Become exhibitor

THE TIRE COLOGNE

Participation opportunities

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Become an exhibitor at THE TIRE COLOGNE!

The international platform for your business!

Help design the future of the industry and become an exhibitor at THE TIRE COLOGNE 2026. Only in Cologne will you meet all relevant, international decision makers – as exhibitors or visitors. Be there, show your profile and advance your business.

Book stand space here Conditions of participation (.pdf) Calculate area costs

Your individual possibilities for participation:

Create optimal visibility for your company!

You want to optimally showcase your company and your products? Then, beyond your involvement as an exhibitor at THE TIRE COLOGNE, you also have the opportunity to increase your company’s visibility and relevance through various participation options.

Stand area

Book your stand area at THE TIRE COLOGNE and design your presence individually, oriented precisely to your company philosophy.

Complete stand

Your "all-round carefree" package for a successful presence at THE TIRE COLOGNE. The booking is made directly in the online application.

Information on stand package (.pdf)

TIRE Stage

The "TIRE Stage" is the stage on which the innovative themes of relevance for the industry play out – from sustainability to digitalisation.

TIRE Stage

THE TIRE COLOGNE is not only proving to be an outstanding B2B platform that connects international tire and wheel manufacturers with tire wholesalers and the specialist trade, but also as a place for exchanging ideas, advancing innovations and shaping the future of the industry.

THE TIRE COLOGNE in Cologne stands for internationality, innovation, trends, networking at the decision making level and face-to-face business.

Apply and design your present and future as an indispensable part of the international tire and wheel industry!