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- For exhibitors
- Become an exhibitor
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Benefits as an exhibitor
Your benefits as exhibitor
Why exhibit at THE TIRE COLOGNE?
There is no way around THE TIRE COLOGNE. This is where you will meet all the key decision-makers in the tyre and wheel industry and where you will find the latest developments in the tyre and wheel sector - from renowned international exhibitors as well as young, up-and-coming brands. Take the opportunity to help shape developments: Be there when decisive sales impulses and trends are set.
Theme worlds
THE TIRE COLOGNE covers the entire global market in all relevant areas - from tyres and rims to innovative workshop solutions and recycling. THE TIRE COLOGNE is clearly and concisely organised into three theme worlds:
- Tyres/rims/retail
- Workshop/vehicle services
- Retreading/Recycling
Best networking
THE TIRE COLOGNE is the central meeting point for the industry: as an ideal platform for networking, it promotes industry exchange and provides valuable contacts. The trade fair brings together the most relevant industry players and multipliers in one place - the best conditions for networking. This is how you expand your network and ensure your success!
Targeted messages
More contacts, more leads, more success: our marketing packages combine proven services and many new ideas for your strong advertising presence. This allows you to reach your target groups sustainably and stay in their minds. From stand planning to final cleaning, we also offer you extensive and customised services for your trade fair appearance.
More benefits for exhibitors
- Diverse opportunities for participation
Show Area Boulevard, stage programme, lectures, panel discussions and much more - THE TIRE COLOGNE offers you many opportunities to present your expertise, ideas and solutions to a wide audience. Take advantage of our numerous participation opportunities.
- Qualified visitor structure
Address relevant target groups in a targeted manner. Inspire thousands of interested new customers and new target groups for your products and services. Encounter a high level of willingness to engage with your products and services in the trade fair environment.
- Trade fair app
Use the TTC app to target and find contacts - or to make it easier for them to find you!
- Attractive trade fair location
With its central location, easy accessibility and excellent range of hotels and restaurants, Cologne is one of the most attractive trade fair locations. What's more, THE TIRE COLOGNE PARTY, the networking event for the tyre industry, offers the special atmosphere of Cologne's Rheinterrassen.
Become an exhibitor
Do you want to reach your target groups sustainably? Then become an exhibitor at THE TIRE COLOGNE 2026!
Events
Know what's coming - our conferences and programs offer exciting insights into the mobility of the future. Find out more here.