Voices of the industry

"From our point of view, Tire Cologne is the most important industry meeting for our markets. Not only the many restrictions in the past months, but also the frequent lack of contact have shown how important a personal exchange is. We therefore hope to finally maintain personal contact with our customers and partners again at the upcoming Tire Cologne 2022."

Dietmar Olbrich, Vice President Sales & Marketing
Hankook Reifen Deutschland GmbH

"For us, THE TIRE COLOGNE is the leading international trade fair in the tyre and wheel industry and offers the perfect environment for innovations, new products and networking. The momentum of digitalisation in recent months is gratifying, but personal exchange with partners will remain essential in the future. Therefore, we are already looking forward to THE TIRE COLOGNE 2022."

Josef Schreurs, Key Account Management
ALCAR DEUTSCHLAND GMBH

“We see THE TIRE COLOGNE as a global industry gathering and the leading international trade fair, which will play a crucial role in the resumption of face-to-face communication in the post-COVID-19 era. The clear focus of THE TIRE Cologne on the needs of the tire and wheel industry has always made the event an important provider of impulses for us."

Johannes Kuderer
Pneuhage Management GmbH & Co. KG

"We are now looking forward to THE TIRE COLOGNE 2022 and thus to hopefully "normal" basic conditions. Cologne is the leading international industry meeting point for us. Everything fits here: concept, visitor structure, offer – a perfect environment for successfully presenting our company and our products."

Simone Maier-Paselk, Vice President Aftermarket
Superior Industries Leichtmetallräder Germany GmbH

"We regret the cancellation of THE TIRE COLOGNE Extra Edition. At the same time we welcome the decision of Koelnmesse and the BRV to remain in its previous event rhythm. The early summer date has been firmly anchored in the international tire and wheel industry for years and considers the needs of the industry."

Goran Zubanovic, Director Retail EU Central & Managing Director
GRS Goodyear Retail Systems GmbH

“The TireCologne will continue to be a crucial platform for dialogue for us and an industry event that we wouldn’t want to miss. The further development and transformation of the trade fair’s formats, such as the launch of TTC @home is an important step in the right direction. This will maintain TTC’s position as an indispensable building block for establishing face-to-face contact with customers”.

Frank Jung, Head of Marketing and Sales Tire Replacement Business Germany
Continental Reifen Deutschland GmbH

"As recently announced, THE TIRE COLOGNE Extra Edition must unfortunately be cancelled. Given the currently difficult situation with all its uncertainties, we have complete understanding for the decision of Koelnmesse and the BRV. We hope very much for a positive development in the coming months, so that THE TIRE COLOGNE 2022 can take place as planned."

Erik Vecchiet, CCO Germany and Managing Director Austria
PIRELLI DEUTSCHLAND GmbH