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- Trade fair
- THE TIRE COLOGNE
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Good reasons
The best reasons for attending THE TIRE COLOGNE 2026
Regardless of whether you are an exhibitor or a visitor – there is no way around THE TIRE COLOGNE 2026. For many good reasons:
The industry’s leading trade fair
THE TIRE COLOGNE is the must-attend trade fair for all professionals of the tire and wheel industry. Meet up with the leading brands from the tire, wheel, wholesale, retreading and workshop segments. The most relevant industry players come together in one location here.
A comprehensive overview
THE TIRE COLOGNE covers the complete global market in all relevant areas - from tires and rims, through to innovative workshop solutions and recycling.
Trendsetter of the future
THE TIRE COLOGNE is not only an outstanding B2B platform that connects international tire and wheel manufacturers with tire wholesalers and the specialist trade, it is also a place for exchanging ideas, advancing innovations and shaping the future of the industry.
Attractive participation costs
Your participation at THE TIRE COLOGNE adds value to your business. Make use of our transparent stand offers and possible marketing measures.
Optimal networking
Benefit from numerous personal networking and further education opportunities to get your business rolling. Visit the TIRE Stage, Workshop LIVE, THE TIRE COLOGNE PARTY and many further thrilling event formats.