Cologne: 09.–11.06.2026 #thetirecologne

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Segment

Workshop and Vehicle Service

Workshop services at THE TIRE COLOGNE

Many customers today want a complete service for their vehicle from a single source. Workshops must adapt to this. Although selling, changing and storing tyres is still an important source of income for many specialist workshops, the importance of services such as repairing and replacing vehicle parts such as brakes or shock absorbers is increasing.

Digitalisation of the industry

The specialist tyre trade must also adapt to increasing digitalisation to remain competitive in the future. Vehicles are becoming ever more technically sophisticated; the future of the industry is digital and is also placing ever greater demands on workshops: The transition to e-mobility and the networking of vehicles are relevant topics in this context. It will be particularly important for independent workshops and tyre dealers with affiliated workshops to adapt their service portfolio to the challenges of the digital workshop.

Workshop equipment and servcies

THE TIRE COLOGNE offers the complete overview

If you are looking for ways to improve your range of services and expand your customer base, then THE TIRE COLOGNE is the right place for you. Here you will find everything you need for the success of your business - exactly the products and innovative solutions you need to optimise your workshop and your vehicle service. And our event programme offers you a wide range of opportunities to make valuable contacts and update your specialist knowledge.

In a themed area in Hall 8, THE TIRE COLOGNE 2024 presented the workshop requirements of the future with the special format Workshop LIVE and the companies Hunter and Würth. Find out more here .

Online application

Become an exhibitor at THE TIRE COLOGNE 2026 today.

Apply directly and become part of TTC 2026

Your contact

  • Carolin Eschweiler

    Carolin Eschweiler Sales Operations Manager

    Tel. +49 221 821-2093

    Write an e-mail